Squarespace is a website-building platform where you can make your website without coding knowledge. It is an out-and-out website solution for all types of people. But what about Squarespace for artists?
Squarespace has abundant features and attributes dedicated to artists. You can showcase and sell your art on this platform. Thanks to their fantastic template collection, you can have a very organized portfolio.
If you are a beginner considering building your art website with Squarespace, you have landed on the right article. Here, I will discuss all you need to know about Squarespace.
Is Squarespace Good For Artists?
Squarespace is an amazing website builder for artists who want to exhibit or sell their art online. Squarespace for artists is an all-in-one platform with separate accommodations for artists and creative minds.
I know it is difficult to receive recognition as an artist, especially on the online platform. However, Squarespace has designed its program to cater to every need and requirement of an artist. Once you get the hang of this platform and entrust your precious art, it will take care of them while you focus on your future projects.
Squarespace is also a trailblazer platform for art collectors or enthusiasts. You can use it to join the network and establish your ground as a collector. No matter what your motive, Squarespace has a place for you.
What Do Artists Require On Their Websites?
Everyone has different website needs and requirements, depending on their profession and goal. For example, if you are an artist, your website must contain specific items and agendas for better reach and performance. As an artist, I can give you insight into the must-haves for an artist’s website.
Portfolio
You must include a section for your portfolio to display your artwork. It should be visually appealing and structured, allowing visitors to browse through your creations simply. Add high-resolution pictures or videos of your artwork together with pertinent details like the piece’s title, medium, measurements, and a synopsis.
Bio
Include a space in your section where you may tell us a little bit about yourself as an artist. Give details about your upbringing, creative philosophy, sources of inspiration, and any noteworthy successes or exhibits. This facilitates a stronger connection between viewers and your work by illuminating your creative process.
Social Media Integration
To increase your online visibility and attract a larger audience, connect your website to your social media accounts (such as Instagram, Facebook, and Twitter). This integration makes it possible for users to follow you and post content on their own social media accounts.
Design Pattern
Use responsive design to ensure your website is optimized for mobile devices and various screen sizes. This will enable users of smartphones and tablets to access it and enjoy its visual attractiveness.
Analytics
It is crucial to connect the website with tools for website analytics (like Google Analytics) to track visitor data, including the number of visitors, pages that are popular, sources of referral traffic, and user activity. You may use this information to understand your audience better and make data-driven decisions that will enhance the functionality of your website.
Is Squarespace A Good Fit For Artists?
Squarespace for Artists is an all-in-one solution. Building a website from scratch is a painstaking and time-consuming job. It often shifts the focus from making art to creating the platform. To save you from such commotion, Squarespace comes as a digital blessing. You don’t have to believe my words. You just see the proof here.
E-commerce Features
As an artist, I had two primary objectives. To showcase my art and sell it for commission. Squarespace can accommodate both of my needs. There is no need to connect third-party software in order to set up an online store. The platform has an integrated shop function that works with both digital and physical goods.
You can conveniently allow people to view and buy your artwork right from your Squarespace website. Essential e-commerce functions, including order fulfillment, inventory control, secure payment processing, and product listings, are handled from one space.
No Coding Experience Required
You don’t need to be an expert coder to develop a visually stunning and functioning website with Squarespace. You can effortlessly alter the content, layout, and appearance of your website with its user-friendly drag-and-drop builder, creating a gorgeous online presence that perfectly captures your creative vision.
Seamless Integrations
Squarespace easily connects with several well-known platforms and services, including email marketing tools, analytics services, and social networking sites like Facebook and Instagram. Through these connections, you can promote your work and interact with your audience.
Wide Spread Of Templates
You can find a large assortment of expertly created, aesthetically striking, and fully configurable templates. These templates can be modified and customized to meet your own style and identity. There are templates designed exclusively to exhibit artistic portfolios.
Squarespace Features For Artists
Squarespace has a space for all people from all walks of life. There are some ubiquitous and run-of-the-mill features that are applicable to all. But for an artist, there must be some unique features that can indulge the artist’s needs. Squarespace has a bunch of features that will make your work so easy.
Portfolio
The portfolio is like a mirror through which your artistic zeal can be displayed. A scattered and mindless portfolio can’t attract potential buyers or art aficionados. Squarespace for artists makes portfolio-making relatively easy.
The templates made explicitly for artists are crafted that way. You can upload your art in a drag-and-drop way and categorize them as you prefer. Squarespace helps you display your content more prudently and smartly.
Image Optimization
Squarespace automatically handles image optimization. This way, your artwork appears its best on the web while maintaining quick page loads. This contributes to giving guests a beautiful experience without compromising functionality.
Custom Domain
Squarespace gives artists the option to utilize a custom domain name, which promotes the development of a polished online persona and brand. Thus, artists can have a distinctive website address corresponding to their name or creative identity.
Schedule The Release Date
Squarespace has a built-in feature where you can schedule when your art will go live. You can use this feature to streamline your workflow and claim your presence online consistently. You can schedule your shop listing and strategize your marketing policies regarding your art.
Blogging Features
Squarespace comes with an integrated blogging platform that lets artists keep their audience updated on their ideas, observations, and projects. On the blog, you can announce exhibits, talk about your sources of inspiration, show off your creative processes, and reveal the backstories of your art pieces.
Best Squarespace Templates For The Artists
Squarespace has categorical templates for artists. You will find many unique, pre-built templates focused on showcasing art. Here are my top favorite templates from the art and design category.
Nolan
Nolan is a simple, timeless template where you can feature your best works and describe them in your own words. With the extensive customization facility, you can create a fantastic display of your works and brand them as you want.
Novo
Novo is my personal favorite. This template lets you focus on your artwork without taking too much space for description. Buyers or art enthusiasts can find all your feature works on the home page in a categorical matter.
Mycelium
Mycelium is a stygian and darm-themed template. If your artwork works best on a dark, black background, this template would be perfect. Also, in addition to block and rectangular boxes, you can showcase your art in round and oval shapes.
Otto
Otto has a bit of everything. You can display your artwork and let the visitors know about you and your pieces on the homepage. This template can unveil all the information you want to present at the front.
How To Sell Your Artworks Via Squarespace?
Squarespace is a wholesome tool for artists. It allows you to showcase and sell your artwork. Here, I will guide you through the simplest way. To sell your artwork via Squarespace, you must have Business access to the above plans.
- Go to the “Dashboard” and select “pages.”
- Press on the + sign and select “store.”
- You can select any of the options on the display.
- Select the item you want to sell and the medium.
- Set up the “Payment process.”
- Set the “state taxes” via Squarespace.
- And you are done.
Squarespace SEO Features For Artists
Integrating SEO features is a top way to be seen in the digital platform. You can see more traffic when your website ranks higher on the search engine list. Luckily, there are many SEO features in Squarespace for artists. Let’s check a few.
XML Sitemap
Squarespace automatically creates an XML sitemap for your website. This sitemap facilitates search engines’ crawling and indexing of your pages by helping them comprehend the organization and content of your website. Additionally, the XML sitemap notifies search engines of any added or updated information, ensuring that it is quickly indexed.
Secure Sockets Layer (SSL)
Squarespace offers Secure Sockets Layer (SSL) protection to all websites developed on its platform. Your website will be safe and protected with an SSL certificate, protecting your users’ information and helping your website rank higher in search results.
Metadata Control
Squarespace allows artists to personalize important information aspects for every page, such as URLs, descriptions, and page names. Optimizing these components with pertinent keywords and attention-grabbing descriptions can increase the chances that your website will appear in search engine results.
Google Analytics integration
Squarespace easily connects with Google Analytics, letting you monitor and examine visitor behavior, website traffic, and other vital data. Here is an easy way to connect Google Analytics to your Squarespace account.
- Create a GA4 property.
- Go to “Data streams.”
- Copy the “measurement ID” on the “web data streams.”
- Now, go to Squarespace Dashboard.
- Navigate “developer tool” on settings.
- Select “external API keys.”
- Paste the Measurement ID.
- And you are done.
Mobile Responsiveness
For art, it is very crucial to ensure your artworks are adjusted on all screens. As Squarespace designs are mobile-friendly, your website can adapt to various screen sizes and offer a smooth user experience. Your site is more likely to be recognized by search engines and appear higher in mobile search results if it has a responsive design.
Why SEO Is Important For Artist Websites?
If you are a newbie in this website-building world, it would be hard to comprehend why SEO is important. But don’t worry. I will give you some insights into why you must prioritize integrating SEO features on your website.
Boosting Online Reputation
You can improve your online reputation by optimizing the website. It indicates to potential customers that you are a respectable and well-established artist when your website appears highly in search results. As a result, potential customers, gallery owners, and curators will feel more confident and trusting.
Exhibiting Your Creative Zeal
SEO allows artists to share their creative voice and aesthetic with a broader audience. You may draw in others who share your creative vision by using keywords and phrases related to your artistic approach, topics, and techniques in the titles, descriptions, and blog posts of your website.
Global Reach
Art has no language. SEO can help you reach a worldwide audience. With efficient optimization, global visitors and potential customers will be drawn to your website. This is especially beneficial for artists who wish to gain recognition worldwide and broaden their audience beyond local or regional markets.
Hop On To Elevate Your SEO Game With Us
Squarespace for artists is a great platform if you utilize SEO services. You know by now that SEO is a prime key to manifesting your art to the world. However, we often get frustrated by the many layers and steps of SEO features. But no more frustration.
Contact us to resolve all your SEO needs and queries regarding your website. We offer the best packages that can level up your website’s visibility. Why wait? Let us take care of all your SEO needs while you focus on your art and artwork.
