This world is moving towards an internet-bound e-commerce era where businesses are shifting into a virtual world. If you have a small-to-medium business, you must have considered the online business at least once. Squarespace for business can accommodate every need for small to medium business owners and entrepreneurs.
Squarespace is a one-for-all website builder that can cater to the needs of small business owners or entrepreneurs. From building a website to making it rank higher in search engines, everything is possible with the help of Squarespace.
Choosing the platform for your future business endeavors is not an easy job. So, I am here to give you my honest review and suggestions about Squarespace and how you can retrieve the best out of it.
Is Squarespace good for business?
Squarespace is a great and wise choice for small and medium business owners and entrepreneurs. It can accommodate online businesses with average product lines. If you want a fast and efficient site builder, Squarespace is undoubtedly a primary choice for the business website.
Let’s see at a glance why Squarespace is good for business.
- You can invest minimum time to build a website
- No prior coding knowledge or experience needed
- Suitable templates that echo your business
- Customization with different shades, fonts, and styles
- many built-in SEO-friendly tools
- Third-party apps integrations
Special Needs And Requirements For A Business Website
Building a website for business requires some special attention and scrutiny. Some pointers must be kept in mind while making the site. Here, I have listed some special needs and requirements I faced while building my business website. This will help you to avoid future conflicts and confusion.
Clear And Swift Navigation
You must provide a user-friendly and intuitive navigation menu. The website should be simple and quick for users to locate the information they want. To further improve navigation, offer menu items with informative descriptions and add a search function.
Data Protection And Security
Security measures to safeguard customer information and guarantee safe transactions are particularly crucial if you deal with private data like credit card numbers. You must comply with applicable data privacy laws, including the General Data Protection Regulation (GDPR).
Performance And Speed
Make sure your website loads quickly by optimizing its performance. Users should visit your website quickly, even on older devices or with slower internet connections. Even within 10 seconds of loading, you have a 123% chance of bouncing.
Information Readability
To improve the readability of your information, use legible typefaces, suitable font sizes, and enough color contrast. Steer clear of overly technical or complicated terminology, and divide your writing into manageable chunks. You can also introduce translation tools for different languages.
Contact Information And Support
Make it simple for people to get in touch with you by posting email addresses, phone numbers, and social media connections clearly and prominently. Consider providing customer service alternatives like live chat or a specialized support center.
Why Do You Need User-Friendly Websites For Business?
While building a website for business, you must think of every possible way to satisfy the customers. You must create a user-friendly website so that users don’t face any challenges in navigating through the website. Here is why the business website should be user-friendly.
Increased Conversion Rates
Your conversion rates can be significantly impacted by having a user-friendly website. You may remove obstacles that can stop users from completing desired actions. These actions may include purchasing, filling out a form, or subscribing to a newsletter.
You can make it simple for them to locate what they’re searching for and complete those actions. Consequently, this raises the possibility of conversions and promotes company expansion.
Customer Satisfaction And Loyalty
Visitors with a seamless and enjoyable experience on your website are more likely to have favorable opinions about your company. Customers who are happy with your business are more likely to revisit it, refer others to it, and stick with it as a devoted brand ambassador.
Competitive Advantage
Users have a plethora of alternatives when it comes to online shopping for goods, services, and information in today’s digital marketplace. A website that is easy to use makes you stand out from the competition by offering an enhanced browsing experience.
Users may rapidly switch to a competitor’s website if they need help to utilize yours. You may obtain a competitive advantage and make a statement in the market by putting user-friendliness first.
Squarespace Features For Business
Squarespace has brought revolutionary changes in 2023 to accommodate the needs of entrepreneurs and small business owners. From creating posts to building a business empire, Squarespace caters to every requirement of a businessperson. We will discuss here which features you must always pay attention to.
Squarespace Payment
Squarespace introduced this overarching payment solution in 2023 only for the USA. But as of today, this feature is available in every country. Now, online payment from customers can be directed through Squarespace. You won’t need any third-party app integration to execute payment.
Client Invoicing
A swift, fast invoicing is a must-have whenever someone makes a purchase. Squarespace can help you with this, too. With this client invoicing tool, all the relevant information about the purchase will be forwarded to the client’s Email. This invoice feature can help to communicate with clients and keep track of orders and payments.
Inventory Management
Yes, you can keep track of your products with Squarespace as well. You can check the products listed on the website in the products panel section. You can review the panel’s published, hidden, deleted, or scheduled products. Squarespace will notify you if the stock is enlisted and running low.
Order Management
As a retailer or owner, you can keep track of your orders, automatically send customers update Emails, and also print packing slips with only one interface with Squarespace. From the customers’ end, Squarespace enables them to track their order status from completion of order to deliver.
Customer Account
A customer can directly create an account on your Squarespace website. This will ensure express checkout for repeated customers. Their information will be saved in the Squarespace database. However, your Squarespace plan must be any of these pl to avail of these features.
- Business plan
- Commerce plan
- Professional plan
- Premium plan
Best Squarespace Small Business Templates in 2024
Squarespace has a wide assortment of templates that cater to every need and requirement. For business templates, 50+ templates are designed with unique features and color schemes. I have picked the best-of-the-best templates for you. Let’s dive into it.
Maru
Maru is an underrated but very eye-soothing template. This is simple to use and aesthetic to fall in love with it. You can highlight your products on the homepage. If you want to showcase your product line with minimal wording or description, then Maru can be your optimal option.
Belisa
Belisa is a balanced concoction between words and photos. You can describe your products with intricate details. This is a great way to introduce your products if the items are unfamiliar to people. Also, if you have a food or perfume business, describing it with appealing pictures is the prime solution to attract customers.
Crosby
Crosby is a dark-themed business template that has a minimal and aesthetic outlook. You can highlight your top-selling items on the homepage. If your product lines are diverse, this feature can help customers find the item they are looking for.
Which Plan Is Best For Business In Squarespace?
Squarespace has four separate pricing plans up for grabs. Each plan comes with pros and cons. Considering your requirements and preferences, you can purchase any of these plans. Here is the pricing as of 2024. This may vary slightly depending on your location or currency.
- Personal plan — $23 per month, $192 per year
- Business — $33 per month, $276 per year.
- Basic Commerce — $36 per month, $324 per year.
- Advanced Commerce — $65 per month, $588 per year.
Now, it begs the question, which plan will be best for your business? Well, I would cross off the personal plan from the list for business purposes. For the rest of the plans, you can use a free trial to check which one complies with your needs.
Business Plan
The business plan is quite ok for beginners or entrepreneurs. You can sell an unlimited number of products and have full access to premium integrations of Squarespace. You can have your domain instead of a Squarespace URL. However, this plan can’t offer add-to-cart options and e-commerce analysis.
Basic Commerce
This is a comprehensive plan for small business users. You can take full advantage of all the e-commerce features with this plan. You can retrieve e-commerce analytics that can help you navigate future agendas. The access to social media is also a big plus point. If you are just starting, I would suggest investing in this plan.
Connect GSC With Your Business Website?
GSC stands for Google Search Console. This free service offered by Google provides Analytics and informative data regarding your website. This service can optimize your website and help you generate traffic. You can easily add GSC to your Squarespace account. Here’s an easy demonstration to connect GSC to your business account.
- Go to the Home Menu.
- Click on Analytics.
- Go to “panel’s pop-up.”
- Log in with your Google account.
- Review the notes and permissions.
- Click “Allow.”
- Upon investigation, your account will be connected within 72 hours.
Why User Experience Is Crucial For Business
Focusing on building an easy-to-use website should be your top priority as a business owner. A customer wants a swift and less interactive platform to pursue their shopping. Your website should be easy enough to navigate and simple enough to go through all the steps without any hindrance. Let us see why a business website should be user-friendly.
Customer Satisfaction
The user experience directly impacts customer contentment. Users are more likely to be pleased with their entire experience when they engage with a business’s website pleasantly and engagingly. Customers happy with your service are more likely to use it again, recommend it to others, and write favorable reviews or testimonials.
Competitive Advantage
A welcoming user experience may make a big difference in today’s cutthroat industry. Users are more likely to pick your company if they view your website as more straightforward to use than your rivals. An exceptional user experience will help you draw in more business and differentiate yourself from the competition.
Trust And Brand Perception
How people perceive your brand has a direct impact on the user experience. A user-friendly interface communicates dependability, professionalism, and credibility. Positive user experiences increase the likelihood that customers will trust your brand, think well of your firm, and stick around for the long run.
Enhanced SEO Performance
User experience is taken into account by search engines like Google when assigning rankings. Search engine results are more likely to favorably rate a user-friendly website that is simple to use, loads rapidly, and has useful information. You can raise your website’s exposure in search engine results and draw in more natural visitors.
Squarespace SEO For Business
One of the privileges of using Squarespace for business is free access to many SEO services that can elevate your website to the top rank. Here, we will discuss the top SEO tools that have immensely helped my site to grow.
Indexing The Website
If you want to be visible in the search box, your website must be indexed by search engines. Squarespace website is automatically built for clean indexing. Once you connect to Google Search Console, you can index the website.
Custom 404 Page
If you have a business or higher plan on Squarespace, you can customize a 404 page. A custom 404 page will help hold the customer’s attention for longer. This way, users will prefer to stay on your website instead of rushing back to other search results.
SEO-Friendly Keyword
Keyword plays a crucial role in attracting potential customers to your website. You must be versed in the consumers’ language and search strategies. Squarespace SEO can guide you to choose SEO-friendly keywords to boost your website.
Mobile Preview Tools
Most customers use their phones to scroll and make their purchases. When we built our website, our focus was based on the PC screen. But Squarespace SEO can showcase to you how your website will look on different screens and how you can modify it.
Why SEO Is Needed For Business Websites?
If you are a beginner, you must be thinking about whether these SEO tools are really worth it. This is a fair concern, and I can vouch for its viability. The growth you will notice with these SEO tools will be beyond your imagination. But to be clearer, I have pointed out the reasons why your website needs SEO tools.
Drive Qualified Leads
Effective SEO raises your site’s search ranks, putting it in front of more people who are actively seeking your business or product categories. This improves the likelihood of turning searches into leads and clients.
Increase Brand Recognition
As more people discover your company via organic search results, your brand becomes more memorable. Regular SEO helps position your company as an authority and industry leader.
Lower Cost Than Sponsored Ads
SEO is often less expensive than paid advertising channels to obtain visibility. Organic rankings provide visitors without incurring any out-of-pocket costs, unlike PPC advertisements.
Improve The Consumer Experience
SEO improves your website to better satisfy searchers’ demands through relevant content, structured data, and page speed. This results in increased conversion rates. This will hook the customers to your website, and you will see repeat customers.
Ready To Take The Next Step With Us?
Squarespace for Business lets you integrate third-party services. So, you can check out the services that we offer specifically for small business owners and entrepreneurs. Proper use of SEO tools can escalate generating leads and growth in business.
However, going through all the SEO features one by one on Squarespace can be tiresome and time-consuming. If you want an easy solution, you can get these SEO services from us. These services will boost your website, will help to rank higher on the search engines and promote your business.
